We have known for years that the percentage of salespeople who hit quota is pathetically low. Regardless of what statistics you check, all entities that track and report on it show the quota achievement around or below 50%.
In 2018, CSO Insights reported that 54% of all sales reps met their quota. And for the same year, Forbes stated that 57% missed their quota.
Regardless of which information you believe, the fact remains that quota attainment is low. If given a letter grade, it would equate to an “F.”
What’s causing it to happen?
Are leaders setting quotas too high? Or are […]