What Are the Elements of a Quality Sales Conversation?

What Are the Elements of a Quality Sales Conversation?

Written by Frédéric Lucas. This was originally posted by our OMG Partner affiliate in Canada, Prima Ressource and has been translated from French with minor adaptation.

The ability to lead a quality sales conversation as a salesperson is more difficult than it seems. More than that, the bar for a quality sales conversation today is very different from what it was five or 10 years ago.

The current environment requires reprogramming a large part of the sales concepts that have prevailed in recent decades.

During sales conversations in which a salesperson goes above and beyond what other salespeople might, prospects might say things like:

“I had not seen it from […]