I’ve frequently pointed out, both verbally and in my writing, the need to pivot sales during this crazy time. For example, up until when the pandemic hit it was extremely difficult to attract sales talent. There were more sales positions than qualified people to fill them.
Well, in the blink of an eye, that all changed. Companies have had to put hiring plans on hold and in some instances have had to furlough or lay-off teams of salespeople, either because the market evaporated, or other parts of the company could not support the ramp-up time associated with new salespeople.
Expand, Not Cut