Written by Frédéric Lucas. This was originally posted by our OMG Partner affiliate in Canada, Prima Ressource and has been translated from French.
The sales process is the backbone of a company’s sales operations.
In this article, we describe the mistakes made by sales managers in the implementation of the sales process. So it is assumed that the company has defined a procedure for formal and structured sales.
Mistake # 1: The sales process is not integrated with CRM
Even an effective and well-structured sales process is useless if its steps are not integrated into your CRM (Customer Relationship Management). Without this integration, your […]Read more »