What does your sales manager do? What is he or she supposed to do?
If you are like many other CEOs and business owners, you have two different answers for those questions. My colleague, Karen Brown, recently blogged about the widespread misperceptions over sales managers’ value. We often witness a baseline misunderstanding about what role the sales manager should be playing in the organization.
Frequently, there is an expectation that the sales manager will sell and manage. And, in fact, the sales managers often have been promoted from the sales team after proving themselves as sales superstars, which may encourage ongoing dependence […]Read more »