Face it, even before COVID-19, we were long overdue for a recession. Most “experts” predicted one would occur last year, in 2019. So, guess what? We got an extra year of unprecedented expansion.
And guess what else has happened since the last recession? Many salespeople have become complacent. In the pre-virus economy, life was grand. Anybody and everybody were buying. There was so much demand that it didn’t matter if an individual could sell on value and differentiate – they sold. Not because they were good, mind you, but because the buyers were buying.
Those times were so happy that most employers […]