What Can Leaders Learn from LSU Coaches Steve Ensminger and Joe Brady?

What Can Leaders Learn from LSU Coaches Steve Ensminger and Joe Brady?

If you aren’t a college football fan you may not know that Steve Ensminger is Offensive Coordinator and Joe Brady is Passing Game Coordinator of the recently crowned CFP National Champion LSU Tigers. While there are many takeaways from the team’s 2019 campaign that are applicable to business and sales, I believe sales managers, and leaders in general, can especially learn much from Ensminger and Brady.

Contrasting Coaches

Steve Ensminger is 61 years old. He’s been around the block. He’s been fired three times as a coordinator or assistant. He’s been a college, NFL and CFL player. And he’s been up and […]

Four Reasons Your Sales Training Fails

Four Reasons Your Sales Training Fails

Have you spent money on sales training without seeing rewards? Are its promises of increased revenue and the vision of stress-free management evaporating? Well, you are not alone. And here are four reasons why:

1. Methodology Only

Many sales training organizations focus on tactics and strategies only. They teach a repeatable process which in and of itself is fine. In fact, getting everyone to use a repeatable process is essential and it absolutely will increase revenue some. Mapping out who the stakeholders are is also important. And establishing a sequential flow to any sales conversation is critical. These all make complete sense […]