If your sales team doesn’t head into trade shows with a specific plan for maximum effectiveness you could be wasting time and money. […]
Gretchen Gordon interviewed in SDM Magazine: “Tradeshowsoffer a unique opportunity for face-to-face communication with potentialbuyers; however, security integrators must have a focused plan to produce asuperior return on the investment.” Read the full article here: http://www.sdmmag.com/articles/92829-effective-sales-leadership-of-your-trade-show-plan
Gretchen Gordon featured in Columbus CEO Magazine: Top fivesales management mistakes. For most companies, the sales manager is the key to setting,communicating, and attaining a company’s revenue goals. Oftentimes this highpressure job comes with little training, leaving sales managers to their owndevices to succeed. Here are five common avoidable mistakes. Read the fullarticle (http://www.columbusceo.com/content/blogs/ceolive/2016/08/top-five-sales-management-mistakes.html)
Braveheart to sponsor 2016 Columbus Vistage Executive Summit, Gretchen Gordon to present at Breakout Session.
Equip Your Sales Organization to Capitalize on Market Trends Presented by: Gretchen Gordon, President, BraveheartSales Performance, Vistage Member. 12:00pm – 1:15pm Tuesday October 18, 2016 Explore trends facing your sales organization and learn whatto do to win in the current and upcoming conditions Beat your competition by taking advantage of changing marketconditions Determine exactly what needs to change (if anything) in yourorganization now so you don’t get caught flat-footed Put the information learned from our keynoter Brian Beaulieuto work within your sales team Register (http://www.columbusceo.com/content/blogs/ceolive/2016/08/top-five-sales-management-mistakes.html)
Make the switch from focusing on managing your salespeople to coaching them. You’ll be more effective and they’ll be more successful. […]