Written by Frédéric Lucas. This was originally posted by our OMG Partner affiliate in Canada, Prima Ressource and has been translated from French with minor adaptation.
The ability to lead a quality sales conversation as a salesperson is more difficult than it seems. More than that, the bar for a quality sales conversation today is very different from what it was five or 10 years ago.
The current environment requires reprogramming a large part of the sales concepts that have prevailed in recent decades.
During sales conversations in which a salesperson goes above and beyond what other salespeople might, prospects might say things like:
“I had not seen it from […]