White Paper: Sales Longevity


The Science of Predicting Sales Turnover

This white paper describes the process to be able to calculate the New Salesperson Return on Investment. It is a methodical approach to aid in effectively hiring sales talent. The paper was authored by Dave Kurlan of Objective Management Group.

Braveheart Sales Performance is proud to have Platinum-level partner status with Objective Management Group (OMG). OMG is a nationally-recognized pioneer and industry leader in sales force evaluations and sales candidate screenings, having won the Gold Medal for Top Sales Assessment Tool for four consecutive years (among other honors).

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