Why the Name Braveheart?

Why the Name Braveheart?

We frequently get asked “Why the name Braveheart?” Here is the story.

I have owned a couple other businesses, but none that had appropriate names for what we wanted to accomplish with this business. When the business was formed, we immediately had a need to produce a proposal for a potential client. We needed to form the business first, and we needed a name. Our attorney persuaded me not to use any personal names and another friend and mentor also insisted that one should never put her name in the business name. Our attorney urged us to use my Scottish heritage.

So […]


Braveheart Selling. ..what is that really?  Braveheart is a completely fictitious word, actually.  If you look it up in the dictionary, you will not find it.  I have come up with my own definition as follows:

1: a courageous warrior; 2: one who steadfastly fights for a noble cause

So with the introduction of this Braveheart Selling Blog, I will share ideas and principles that will help sales teams become courageous selling warriors and will teach sales managers the foundation for coaching sales team to become Bravehearts.  At Braveheart Sales Performance, we utilize a very disciplined approach to understanding the sales force and […]