Speaking Services

Gretchen Gordon and The Braveheart Sales Performance speaking team deliver a potent message to business leaders that immediately impacts their sales organizations.

Gretchen Gordon and the team at Braveheart Sales Performance are dynamic leadership speakers for both keynote presentations and breakout sessions with a message specifically geared towards business owners, CEOs and Presidents of middle market companies.

Gretchen and the team have a special knack for connecting with business owners and business leaders, and easily adapt their message for the audience. Having experience in a wide variety of industries, they can easily tailor a presentation to include industry terminology if necessary.

With decades of combined experience selling and in sales management, Braveheart helps middle market business leaders lift their sales teams to excellence.


“I saw a transformation of my sales team after learning Gretchen’s process. It’s taken a load off my mind.”

Most Popular Topics

How to Hire a Sales Superstar

The traditional approach to hiring salespeople doesn’t work anymore. Typically, companies use the same hiring process to hire salespeople as they do every other position: place the ad, sort through resumes, interview and sell the position, make the oer, hope and pray. In this workshop, The Braveheart team will teach you how to hire a sales superstar using a process that enables you to know what is going to happen 90 days into the job. How to Hire a Sales Superstar

Key takeaways:

  • Identify upfront not only who can sell, but who will sell.
  • Debunk the fallacies of hiring salespeople.
  • Learn a proven way to identify, attract, screen, phone interview, 1st interview, 2nd interview, and make the offer.
  • Have a game plan for the first 90 days to ensure sales success!

How to Upgrade Your Sales Force

You’ve upgraded your office equipment, vehicles, technology, and image. What about your sales team? Do they have the right stu to take your company to the next level? In this hard-hitting session we will identify the five common invisible weaknesses that create negative manifestations in sales, and learn what to do about them.

Key takeaways:

  • Learn why some of your staff sells on price.
  • Understand why some salespeople fold under pressure.
  • Discuss how to shorten sell cycles.
  • Ways to stop the competition from beating you out of earned business.
  • Learn how to dismiss excuses that are impacting your bottom line.
  • Uncover the combination of hidden weaknesses that are neutralizing your sales team’s effectiveness

Why Sales Teams Don’t Perform & What to Do About It

This workshop is for CEOs who are frustrated with their sales team. “Why don’t they do what they are supposed to? I feel like they just sit by the phone and wait for it to ring.” Gretchen addresses the key factors that are limiting your sales team’s success.

Key takeaways:

  • Understanding your sales team’s sales DNA.
  • Uncovering hidden weaknesses that are preventing overachievement.
  • The core competencies of the best salespeople.
  • Setting goals and creating a goal plan to actually achieve success.
  • Understanding the impact of the sales manager.
  • Learning what you should expect from your sales manager.

Understanding DNA Differences: Sales vs. Sales Leadership

If you have ever promoted a sales superstar to manager and been disappointed, this session will help you avoid making the same mistake.

Key takeaways:

  • Why can’t the same person be good at selling AND managing sales people
  • How to know if you have a salesperson who could become a great sales manager.
  • Identify the common characteristics for both positions and identify the inconsistent characteristics.
  • Avoid the pitfall of promoting your best salesperson to manager.

Recent and Upcoming Appearances


January 29 & 30, 2018Boost Your Own Business Seminars sponsored by Security System News
Delray Beach, FL – January 29, 2018
Orlando, FL – January 30, 2018
January 11, 2018NAWBO-Columbus Roundtable Leader at NAWBO’s Good to Great Event
“Mistakes I Have Made”
January 10, 2018AAISP – Columbus
“Growing the Sales Team of the Future: How to Capitalize on the Trends that are Redefining Sales”
July 12, 2017The Columbus Foundation Seminar for Social Enterprise Business Owners
“Selling for the Small Business Owner”
April 27, 2017Sonitrol National Dealers Association (SNDA)
San Francisco, CA
February 8-10, 2017Barnes Buchanan Conference
Palm Beach, Florida
January 22-25, 201715th Annual SedonaOffice Users Conference
Marco Island, FL
October 18, 20162016 Vistage Executive Summit
“Equip Your Sales Organization to Capitalize on Market Trends”
October 3, 2016Tour de Force Connections
“Acccelerate Sales with Effective Use of Your Tour de Force CRM?
September 21, 2016Rev It Up Conference, Boston MA
Panelist – Recruit, Onboard, Retain
September 15, 2016Sonitrol Achievers Fall Meeting
Newport, Rhode Island
August 10, 2016Maui MasterMind Webinar
“Create Your Sales Action Plan by Calculating Your Math of Success”
August 2, 2016ScaleUp America
“ScaleUp America with Sales”
June 8, 2016Electronic Security Expo (ESX), Fort Worth, TX
“Solve Your Sales Management Problems”
February 16, 2016Vistage, Columbus, Ohio
“Sales Tips for the CEO”
December 1, 2015Vistage, Columbus, Ohio
“Swap Meet”
October 16, 2015Annual Operations and Sales Meeting of the Electronic Security & Technology Association, Dallas, TX
“Security Sales: Taking It to the Next Level”
June 26, 2015Electronic Security Expo (ESX), Baltimore, MD
“Build a Better Sales Team”

See the full list of previous appearances…

Speaker Bios

Gretchen Gordon

Audiences that Appreciated
the Braveheart Message:

  • Young Presidents’ Organization (YPO)
  • CEO Sales and Growth Forum
  • Vistage
  • Renaissance Executive FOrums
  • Professional Associations
  • Industry Trade Shows
  • Banking Associations
  • Executive Breakfast Series
  • Radio Talk Show, Meet the Sales Experts
  • Radio Talk Show, Sales Coaching over Coffee
  • Security System News webcast series, “Winning Sales Strategies: A 3-Part Series for Top Management”

“Gretchen is an accomplished presenter with an engaging, funny and self-deprecating style.”


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