What a Golfer’s Mind Can Teach Us About Sales

What a Golfer’s Mind Can Teach Us About Sales

There’s a great book by famed golf performance psychologist, Dr. Bob Rotella, called The Golfer’s Mind. I’ve been rereading it, as I do occasionally, and keep observing so many parallels to sales and the emotional discipline it takes to truly be the best one can be, that I feel the need to write about it.

The book is all about how to stay in the moment and focus on the target. In general, it is a handbook to enable golfers, both professional and amateur alike, to improve their mental game so that their mind doesn’t get in the way of their […]

Trade Show Torture

Trade Show Torture

 A few weeks back, I was at a trade show (ISC West), and I’m still haunted by a sales interaction I witnessed. Maybe you’ve had the same thing happen to you at a similar event.

A Tortuous Attack

Here’s the situation (without names to protect the guilty): I was walking the show floor with a good friend who is also a business operator in the industry. We were casually strolling around, but we also had certain individuals and companies that each of us wanted and in a few cases, absolutely needed to see.

Suddenly, like a starving predator, this young man chases down […]